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![PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51bee90210a0d7a36ccdbc26bd87f4f83dd61972/24-Figure2-1.png "PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar")