![50 years after Fila helped transform tennis, Bjorn Borg continues to further the iconic brand's legacy 50 years after Fila helped transform tennis, Bjorn Borg continues to further the iconic brand's legacy](https://images.tennis.com/image/private/t_16-9_768/tenniscom-prd/vaysw6zxz2ae4ulx7c0r.jpg)
50 years after Fila helped transform tennis, Bjorn Borg continues to further the iconic brand's legacy
![Swedish Pop Star Robyn on RBN, Her New Collaboration With Björn Borg; Being a Tomboy; and Starting Again From Zero | Vogue Swedish Pop Star Robyn on RBN, Her New Collaboration With Björn Borg; Being a Tomboy; and Starting Again From Zero | Vogue](https://assets.vogue.com/photos/5c005c2491bf7433f50f24d9/1:1/w_3000,h_3000,c_limit/00-promo-robyn-rbn-bjorn-borg.jpg)
Swedish Pop Star Robyn on RBN, Her New Collaboration With Björn Borg; Being a Tomboy; and Starting Again From Zero | Vogue
![Tennis greats John McEnroe (R) and Bjorn Borg do an interview together after the finals match between Rafael Nadal of Spain and Roger Federer of Switzerland at the French Tennis Open in Tennis greats John McEnroe (R) and Bjorn Borg do an interview together after the finals match between Rafael Nadal of Spain and Roger Federer of Switzerland at the French Tennis Open in](https://c8.alamy.com/comp/TYY2MP/tennis-greats-john-mcenroe-r-and-bjorn-borg-do-an-interview-together-after-the-finals-match-between-rafael-nadal-of-spain-and-roger-federer-of-switzerland-at-the-french-tennis-open-in-paris-on-june-8-2008-the-second-seeded-nadal-defeated-the-top-seeded-federer-in-straight-sets-6-1-6-3-6-0-to-take-his-fourth-consecutive-french-open-title-upi-photo-david-silpa-TYY2MP.jpg)
Tennis greats John McEnroe (R) and Bjorn Borg do an interview together after the finals match between Rafael Nadal of Spain and Roger Federer of Switzerland at the French Tennis Open in
![Jimmy Connors interviews Bjorn Borg on a new Advantage Connors podcast. https://podcasts.apple.com/us/podcast/advantage-connors/id1472886394?i=1000604612036 : r/tennis Jimmy Connors interviews Bjorn Borg on a new Advantage Connors podcast. https://podcasts.apple.com/us/podcast/advantage-connors/id1472886394?i=1000604612036 : r/tennis](https://external-preview.redd.it/jimmy-connors-interviews-bjorn-borg-on-a-new-advantage-v0-JEKqUSzhnZKsJNVMxL8fv1Roh7VKJAIVmTDo1FUDXvk.png?width=640&crop=smart&format=pjpg&auto=webp&s=d3cef656623abc474a19b0201a63da398a132aa1)