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A Brand Like a Friend—How Brand Likeability Influences Brand Perception - Martin Ohlwein, Pascal Bruno, 2022
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The Bridge to Your Brand Likeability, Marketability, Credibility - The Ohio Digital Library - OverDrive
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PDF] The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands | Semantic Scholar
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PDF] The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands | Semantic Scholar
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PDF] The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands | Semantic Scholar
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