Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media - ScienceDirect
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment | SpringerLink
Sustainability | Free Full-Text | Rethinking Sustainability Hotel Branding: The Pathways from Hotel Services to Brand Engagement
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PDF] A higher-order model of consumer brand engagement and its impact on loyalty intentions | Semantic Scholar
Sustainability | Free Full-Text | CSR and Customer Outcomes: The Mediating Role of Customer Engagement
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Optimizing Customer Approach for HUGO BOSS
PDF) Examining the Mediating Effect of Customer-Brand Engagement on the Relationship between Brand Involvement and Brand Loyalty
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands - Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks, Ying Wang, 2016
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP | Semantic Scholar
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Influences of co-creation on brand experience The role of brand engagement | Semantic Scholar
PDF) Demystifying customer brand engagement: Exploring the loyalty nexus | Linda D Hollebeek - Academia.edu
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PDF] Exploring customer-brand engagement : A holistic framework | Semantic Scholar
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands - Document - Gale Academic OneFile
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Impact of Customer Engagement, Brand Attitude and Brand Experience on Branded Apps Recommendation and Re-use Intentions
Frontiers | The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?
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PDF] Exploring the process of customer engagement, self-brand connections and loyalty | Semantic Scholar
Demystifying customer brand engagement: Exploring the loyalty nexus: Journal of Marketing Management: Vol 27, No 7-8
Frontiers | Consumer Brand Engagement Beyond the “Likes”
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Effects of Customer Brand Engagement and Online Brand Experience: An Empirical Research | SpringerLink
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