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Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context

Impact of Social Media on Consumer Buying Intention
Impact of Social Media on Consumer Buying Intention

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020

belajar journal by Radhiatul Mardhiah - Issuu
belajar journal by Radhiatul Mardhiah - Issuu

How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research
How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research

Persuasive linguistic tricks in social media marketing communication—The memetic approach | PLOS ONE
Persuasive linguistic tricks in social media marketing communication—The memetic approach | PLOS ONE

THE BUILDING BLOCKS OF SOCIAL BRANDS
THE BUILDING BLOCKS OF SOCIAL BRANDS

PDF) Introducing COBRAs
PDF) Introducing COBRAs

Social media is a vital factor in informing consumer decisions. True of False?
Social media is a vital factor in informing consumer decisions. True of False?

How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog
How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog

In Search of COBRAs-Understanding consumers ' brand-related social media use | Semantic Scholar
In Search of COBRAs-Understanding consumers ' brand-related social media use | Semantic Scholar

Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink
Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business

PDF) Introducing COBRAs
PDF) Introducing COBRAs

Journal of Promotion Management (1)
Journal of Promotion Management (1)

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect

Driving COBRAs: the power of social media marketing
Driving COBRAs: the power of social media marketing

Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1

Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1
Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1

PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar
PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar

Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

Social media marketing - Wikipedia
Social media marketing - Wikipedia

Consumer Engagement in online brand community
Consumer Engagement in online brand community

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect

Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero
Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero