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Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in
A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text
Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight
Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight

Does a Video Blog Positively Influence Consumers' Travel Decision Planning?
Does a Video Blog Positively Influence Consumers' Travel Decision Planning?

Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight
Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile
I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile

YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value